7 Trends that Will Steer the Channel's Trajectory in 2024

Staying ahead of the curve is essential for success in the dynamic channel landscape. As we start the new year and a new era begins, several trends will forcefully steer the direction of the channel and present both challenges and opportunities for vendors and partners.

In 2024, the ultimate determinator of channel winners and losers will be vendors’ and partners’ ability to maintain current sales while capitalizing on the newest trends that will expand their customer base and revenue streams. To be successful, companies must understand the top trends and how their business will be affected by them, then design strategic plans to benefit from them

Scroll through the gallery above to see, based on insights and analysis from the Omdia 2024 Trends to Watch: Channel Ecosystem report, the seven key trends that will have the biggest impact on the success and failure of companies within the channel ecosystem are.

For help understanding how to capitalize on the latest channel trends, contact Omdia’s channel research and consulting team by email or visit our website.

Image Credit: Claude AI