Splunk Launches First Phase of Enhanced Partner Portal

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Splunk has introduced a new partner portal for all members of its Partner+ Program.

Splunk’s Brooke Cunningham

The new portal follows Splunk’s recent global partner program expansion, building on a foundation of more than 700 channel partners. The portal will help promote new joint business opportunities for resellers, MSPs and service providers, the company said.

Brooke Cunningham, Splunk’s area vice president of global partner programs and operations, tells Channel Partners the decision to revamp and relaunch the portal was largely based on direct feedback from its partner community. Splunk’s internal Partner+ Program team also saw the need to modernize the portal’s user interface, making it mobile-friendly and customizable based on partner type.

“When the Partner+ Program was first launched in 2015, it was a key step in our journey to becoming a partner-first organization,” she said. “The program continues to be an area Splunk is investing heavily in, with new talent, programs and resources for all partner types. The new partner portal is the next step in our commitment to Splunk’s partner organization. It has been redesigned from the ground up to provide a one-stop destination where partners can access all of the content, deal registration, marketing materials, communications and everything else they need for the Partner+ Program.”

Splunk produces software for searching, monitoring and analyzing machine-generated big data via a web-style interface. Its offerings in the cloud and on-premises are used by more than 13,000 customers in more than 110 countries.

The new portal offers a tailored navigation experience geared toward a company’s specific partnership type.

This is the first phase of the new portal rollout. A second phase of portal enhancements will be issued later this year. It will include increasing capabilities for distributors to manage the individual resellers they are responsible for; and allowing partners to self-service their own profiles on the Splunk website, which has been a major request among a number of its partners, the company said.