SupportLogic Rolls Out New Global Partner Program, Promotes Co-Selling

Software company SupportLogic has launched its global Partner Experience Plus (PX+) program.

PX+ accelerates the adoption of the SupportLogic “support experience” platform by enterprises around the world. SupportLogic has already had 300% growth in new customers in the past year. The implementation of a partner-led route to market should quickly propel the company toward further exponential growth, it said.

Beyond Reselling Products

SupportLogic’s David Feliu

Dave Feliu is SupportLogic’s director of global channels and alliances.

Feliu created a partner program blueprint developed over the course of his 20-year career in the channel. With a partner portal already launching in January, partners can expect competitive and predictable margins, performance-based marketing development funds (MDF), free sales and technical enablement and the service wrapper.

“Partners don’t want to simply resell products,” Feliu said. “The way they differentiate themselves in a sea of technology providers is through offerings like implementation and consulting services. As SupportLogic grows, our partners will play a strategic role in helping us reach new customers and new markets.”

The PX+ program is designed to promote co-selling between SupportLogic and the partner community.

“We want our team to understand the unique strengths of each partner and to be able to identify opportunities for them. Creating a two-way street is what partnership is all about, and unfortunately many companies lose sight of that,” Feliu added.

Natural Language Processing

Initial members of the PX+ program include technology providers such as 729 Solutions, Arcsona, Cloud Tech Gurus, CSS Corp, CX Effect, TBI, and Warpdrive Tech Works.

CX Effect’s Andrew Pryfogle

Intelisys and Pax8 veteran Andrew Pryfogle is founder and CEO of CX Effect.

“SupportLogic is the perfect addition to the disruptive solutions we offer businesses,” Pryfogle said. “We were immediately drawn to the platform’s power to extract customer concerns, sentiment and churn risk using natural language processing. That feature alone is remarkable. However, what makes SupportLogic disruptive is how it harnesses this intelligence and moves it quickly into workflows, such as case assignment and escalations management, giving businesses unprecedented ability to orchestrate customer success.”