Verizon Channel Chief: New Portal, Improved Customer Experience Creating Partner Opportunities

Verizon continues to consolidate its partner program with the launch of a new portal.

The carrier has been working hard to streamline its interactions with partners over the last two years. The company made a big step earlier this year when it announced a unified partner program that brought wireline and wireless offerings together. Now partners can access those opportunities as well as use cases and a new podcast, through Verizon’s new portal.

Verizon’s Wendy Taccetta

“There used to be so many ways to come to Verizon, so many ways to send us orders, so many ways to engage. We’re as close as we’ve ever been to having it under one umbrella with one doorway into Verizon,” said Wendy Taccetta, senior vice President of small business and channel chief.

Taccetta, 22-year Verizon veteran, took the helm of channel efforts in April. She vowed to build more synergies between the sales force and channel partners, and to unlock more opportunities around 5G business internet.

Taccetta spoke to Channel Futures about Verizon’s pledge to invest more market development funds into the channel; plus, the relationship between direct and indirect sales.

See her comments in the 10 slides above.