While Vendor Layoffs Continue, Channel Partners Add to Headcount

There have been countless headlines devoted to the tech vendor layoffs. But partners are suggesting a completely different story in the channel. In fact, many partners are boosting their employee numbers in 2023.

An April Canalys quick poll showed that 59% of channel partners are adding headcount in 2023. At the same time, 36% of partners are expecting revenue growth of more than 10% this year.

Channel partners recognize the need to define their value propositions, noted Canalys. Some of the greatest growth areas in channel hiring trends will be in consulting, sales, engineering and technical services roles.

Akari’s Stuart Fenton

This focus on recruitment was evident in a post by Akari chair – and EMEA channel influencer – Stuart Fenton. He was specifically targeting those laid off by Microsoft in both the U.K. and the U.S.

“We are hiring like crazy, investing like bonkers and growing like mad,” he wrote.

But there is one fly in the ointment when it comes to hiring. It is still a seller’s market, and many skilled candidates can afford to be choosy about the job they accept.

We spoke to six channel partners about their hiring strategies for the rest of 2023 – and the challenges they face. Click on the slideshow above to hear their plans.