Why Aryaka Networks Is Investing More in the Channel
The channel helped Aryaka land its largest customer ever.
![Aryaka channel growth increased in fiscal year 2024. Aryaka channel growth increased in fiscal year 2024.](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt97e84aefbb2ae4ae/66b129df4b43e1b73140b912/Sales_Growth_2024.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Channel partners landed two-thirds of new customers for Aryaka Networks in its latest fiscal year, as well as its largest customer deal of all-time.
The secure access service edge (SASE) provider recently shared data on its sales growth in fiscal year 2024, which ended in June. The Aryaka channel increased its sales by 26% year-over-year. Its Drive, program, which includes technology services distributors (TSDs) and technology advisors (TAs) that sell in an agent model, grew sales by 49%. Its younger Ignyte program, focused on margin-based resellers who often are outside of North America, grew 183%.
![Aryaka's Craig Patterson Aryaka's Craig Patterson](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/bltd9d1865c90e02be1/66d73d482dd933efde0337db/Patterson_Craig_Aryaka_2024.jpg?width=700&auto=webp&quality=80&disable=upscale)
Aryaka's Craig Patterson
Aryaka also named its top two partners for fiscal year 2024. ScanSource-owned Intelisys claimed top TSD, and Forge Technology Advisors claimed top partner seller. Forge played a starring role sourcing a megadeal with airline Cathay Pacific, the largest deal in Aryaka's history.
Craig Patterson, Aryaka senior vice president of sales, shared that the majority of Aryaka's deals feature full SASE functionality, rather than "traditional SD-WAN opportunities." Aryaka announced the latest iteration of its unified SASE platform in March, citing its in-house cybersecurity capbilities and single-pass architecture. Patterson also shared how Aryaka is targeting both large enterprise and small and medium-size business, how it has established a regional sales and channel support model, and how it is engaging with different types of channel partners.
Read the Q&A transcript, edited for length and clarity, in the slideshow above.
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