CP Expo Keynote: Ignyte's Brian Lischer — What's in a Name? Everything

Your brand is your company’s most valuable asset. Why do the world’s leading companies spend millions of dollars on branding every year? Because it pays off.

What measures are you taking to get the most out of your brand?

Brian Lischer, founder and CEO of Ignyte, during a keynote at the Channel Partners Conference & Expo, April 18, 2018, explained why branding is not the same as marketing, how it can be used to influence purchasing behavior — and how it impacts your company’s bottom line.

Watch his keynote below to see how attendees walked away with a better understanding of the science of branding, including how to establish radical differentiation, attract top talent and command a premium price. Then read our recap of his presentation here.