Follow These Top 10 Marketing MUSTS for Every Campaign

By Robin Robins

The other day, as we were talking, a client shared with me an email campaign sent out to close to 400 prospects, with a phone follow-up, that generated a big fat ZERO.

Ouch.

To be clear, this wasn’t one of my campaigns, but one they received from a vendor. After reviewing it, I saw that it violated almost every one of the “10 Commandments” of good IT services marketing.

Sigh.

Unfortunately, I see this a lot. Time and again, I see campaigns that are hastily slapped together without any strategy or understanding of what it takes to get a response. In every instance, it results in time and money wasted.

This doesn’t have to happen.

Therefore, I thought it would be beneficial to provide a slightly revised list of “MUSTS” for every campaign. Here are 10 things that every marketing campaign MUST have:

Most businesses fail from a lack of revenue and profit. A business’ most crucial function is getting and retaining customers at a healthy profit margin. Running a sporadic marketing campaign here and there won’t cut it. You need a thriving, consistent marketing system that consistently delivers leads.

Trust me, I know. I’ve worked with, mentored and assisted thousands of IT business owners. When it comes to marketing, you cannot afford to overlook the MUSTS.

Robin Robins helps CEOs of IT services firms (managed IT services providers, VARs, systems integrators, etc.) create marketing systems that attract more and better quality clients. Her method is based on over a decade of research, testing and refinement of marketing campaigns, working directly with over 8,000 IT services firms from across the country and around the world. This has enabled her company to develop proven, reliable marketing systems for selling IT services that have an extremely high-level of effectiveness.