How Corel’s Channel Partner Program Values Drive Success

Here at Corel, we believe that the decisive factor in ensuring great relationships with our customers and business partners is quality. This relates to both the quality of the products we offer, as well as the quality of the partnership we provide and maintain with each of our business partners.

Our goal as the Channel Partner team is to earn the trust and appreciation of every single company we work with, no matter how big or small. We want our partners to see our team as an extension of their own: there to help them achieve the goals they’ve set, whether that means providing the resources they need to effectively market and sell our products, or offering dedicated partner sales support or 24/7 access to online training so they can accelerate profitability and growth.

As outlined in a previous post, our new Channel Partner Program is founded on “the three Ps”: People, Processes and Products.

But that’s just the tip of the spear. The Corel Channel Partner Program also embodies a set of core values that are ingrained within every aspect of our team. These eight values guide everything from who we hire and how we train them, to the processes and workflows we create and follow, to the approach we take to nurture and develop deep, long-lasting relationships with our partners.

These eight values include:

Building strong relationships with our partners is central to Corel’s partner program—that’s why our first two values are focused so strongly on the “People” part of “the three Ps”.

The Channel Partner team is also committed to understanding each partner’s business so we can work together to build a customized go-to-market plan. This is why our third value focuses on communication, which is an essential part of building any effective process—the second of “the three Ps.”

Finally, the third of “the three Ps,” or “Products”, is embodied within the rest of these values. We make time to really listen to our partners, so we understand how to make to make our products even better.

We also prioritize measuring and analyzing results so we can identify ways to improve—and then we ensure that we remain agile enough as a team to act accordingly. Because, at the end of the day, we believe that the service our channel team provides is a product in and of itself.

Our No. 1 priority is to help our partners be successful and accelerate their growth. These eight values allow us to orient everything we do to meet this priority.

Interested in joining us? Partner with Corel today!

Jaime Becker is based in Austin, Texas, and joined Corel in 2021 as the Global Channel Chief. She leads the company’s sales and marketing initiatives for Corel’s global partner ecosystem. Jaime holds an MBA from St. Edward’s University and a BA in Marketing from Texas State University.

This guest blog is part of a Channel Futures sponsorship.