How to Market Yourself as a Managed Services Expert

managed services expert

Here are the tips…

Sure, that’s a very basic list. But here’s the key question: How are your writing and communication skills? Every tip, it seems, depends heavily on your ability to (A) write and/or (B) engage an audience.

The only way to become an effective writer and communicator is to practice. A lot. But is it possible to practice in public? Absolutely.

Start Slowly – Blogging and Social Media

There’s a natural temptation to start a blog and tell the world how smart you are. Stop. Slow down. First, you need to decide who in your company is going to hold the megaphone. Then, you need to make sure each message your company delivers is clear, concise and compelling.

As I often recommend — start a private journal in Microsoft Word. Update it once a week for two months. Then, re-read the journal. And share it with your team.

Stepping Onto a Stage

Conferences are another great way to put your face front-and-center in this industry. But once again think carefully before committing time and money to public speaking.

Again, start slowly. Perhaps start with four panel speaker engagements (one per quarter). Just be sure to ask around and determine who else will be on the panel. Conference content varies greatly from one event to the next. You want to make sure you’re hanging out with the right crowd and grabbing the right spotlight.

Regardless of the format make sure there are three or four key “takeaway points” that you’re going to drive home during the session. Keep the message simple. Be concise. You want people to remember you for all the right reasons.