Microsoft Dynamics CRM Upsell Opportunity: Broadlook Suite
The Microsoft (MSFT) Dynamics CRM business remains strong. Now, channel partners have an upsell opportunity with Broadlook CRM Data Quality Suite.
September 11, 2013
![Microsoft Dynamics CRM Upsell Opportunity: Broadlook Suite Microsoft Dynamics CRM Upsell Opportunity: Broadlook Suite](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/bltdd02b8ec31f9f4d8/65267b09055b730ed9957606/crm_0.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Amid all of the questions about Microsoft’s (MSFT) business focus, one thing is clear: Demand for the company’s server- and cloud-based business applications remains strong. And in the Microsoft Dynamics CRM market, third-party tools for partners and customers continue to emerge. The latest example: Broadlook Technologies has launched a CRM Data Quality Suite for Microsoft Dynamics. Here’s the update.
The suite is designed for CRM, sales, marketing automation and recruitment professionals. For VARs, this could be a new opportunity to upsell and cross-sell existing Dynamics CRM customers.
According to a prepared statement from Broadlook, the company’ CRM Data Quality Suite:
streamlines the importing of individual and group contacts;
assures compliance with internal CRM and Master Data Management standards;
allows the merging of multiple lists; and
enables automatic maintenance, enrichment and discovery of contact level data.
Amid all the changes at Microsoft — a pending CEO change, a channel chief change and the Nokia cellphone business acquisition — the company’s business software sales remain strong. Microsoft’s CRM business grew about 26 percent in 2012 and now represents a $1 billion annual revenue stream, according to gartner.
While some channel partners are struggling to profit from Microsoft’s increasingly mobile-focused business (Surface, Windows Phone 8), the CRM Dynamics opportunity remains healthy. And Broadlook Technologies’ add-on software seems like a clear upsell opportunity — assuming the offering works as advertised.
About the Author(s)
You May Also Like