Onepath Rebrands as 1Path, Pledges 1% of All Future Hardware Earnings to Charity

Onepath just announced the end of a yearlong company rebranding effort. Effective immediately, the organization the channel knows as Onepath will go by the name “1path.”

The SMB provider cites its decision to rebrand as both a strategic and practical move. It is rooted in the organization’s desire to more clearly communicate its approach, scope of services and corporate values. 

At a high level, nothing about 1Path will change. The organization will continue to act as a full-service concierge to its clients.

1path’s Luca Jacobellis

“We wanted our brand refresh to reflect our modern approach to managed services. I [say] ‘managed services,’ but we’re really more of a business partner,” said Luca Jacobellis, 1Path’s president and COO. “While the technology used by our clients is 1Path’s specialty, we want to share in every client’s long-term vision. We want to grow together. We want to adapt together,” he told Channel Futures.

Jacobellis also emphasized the aspects of the refresh, saying the company’s logo also reflects its forward-thinking, proactive approach to IT. 

“We wanted our logo and name change to be more than just an aesthetic update,” Jacobellis continued. “The new brand is meant to truly mean something and align with our core values.” 

Tactically, 1Path will be deeper than ever before in terms of its product and service offerings. The provider will continue to focus on collaboration, unified communications, cybersecurity and data management. Now it will also offer new solutions around artificial intelligence and machine learning, low code/no code and workflow automation. 

Corporate Values

1Path has always been active in the communities in which it works. The company supports programs such as Toys for Tots, HeroBox, Habitat for Humanity, Helping Hands Atlanta and A Child’s Place through its charitable organization, Onepath Local. Now, the rebranded organization is taking this commitment and corporate values to another level. 1Path will donate 1% of hardware sales in the fourth quarter to nonprofits that support children and schools in underserved, underfunded communities. 

“If anything, we hope our brand refresh inspires other Channel Futures partners to build bridges within the communities their clients serve,” said Jacobellis. “2020 has been a difficult year for everyone, and so it’s up to everyone to demonstrate accountability, integrity, excellence, and teamwork wherever and however they can.”

“Over 14-plus years, 1Path has accomplished many things,” said 1Path CEO James Hwang. “With the support of our amazing people and partners, we’ve earned awards, completed mergers and acquisitions, served thousands of wonderful clients, and grown to become one of the leading small business-focused technology providers in the U.S. But at the end of the day, what matters most is how we treat each other, which is why this rebrand is really about reinforcing our core values: accountability, integrity, excellence and teamwork. These are challenging times, and many of our clients are adapting in some way, shape or form. We want to remind them that we are here to help, whether it’s with a business/technology issue or something else. When we remember that we’re all part of one big community, there’s no problem we can’t solve or a goal we can’t achieve.”