Pax8, IBS: SMB Opportunity Is Huge

Selling to the enterprise and midmarket might offer a nice one-time paycheck, but the number of small and medium-size businesses (SMBs) in the midst of a digital transformation is staggering.

There’s a huge opportunity to sell them new products and services – particularly cloud-based – and to up-sell.

In this keynote video, “Small Customers and Big Profits: Build a Better Bundle with Microsoft CSP,” from the Channel Partners Conference & Expo in Las Vegas, Jed Kenzy, managing partner, Innovative Business Solutions, and Nick Heddy, chief commercial officer with Pax8, offer tips to disrupt the market by making traditionally difficult products easy to sell.

The companies also announced a partnership that brings agents and MSPs together.