Session Shows Solutions Providers How to Profit from Private-Labeling

Have you established a growing revenue stream selling other vendors products? Are you ready to market your own brand of services? Are you eager to improve your margins? Are you interested in owning your customers?

Find out how you can take the next step toward becoming a service provider with private-labeled managed voice and data services at todays 3:30-4:20 p.m. session, Building Your Brand with Private-Label Programs. This session features two of several vendors that are packaging their managed services as a turnkey option, making the transition from dealer to service provider even quicker and less capital intensive.

Speaker Jason P. Talley, president and CEO of Nuvio (Booths 907-909), will discuss the ins and outs of reselling hosted VoIP and hosted PBX services to residential and business customers. Nuvio offers Private Label Partner (PLP) Programs with a variety of options including a branded Web site, private-label billing, referrals coordination, technology support and marketing materials.

James L. Zucco Jr., chairman and CEO of Corente Inc., will discuss offering managed network services and on-demand application delivery. Corente Colleagues Partner Program offers a range of sales, marketing, training and technical resources.

Also on the panel is Anil Reddy, founder and CEO of Kancharla Corp., a company leveraging VoIP technology to meet the needs of new and existing clients by drawing upon his 14 years of technical experience in areas of network design, implementation and support, as well as business development and management.

Based on years of partnering and hundreds of partnerships apiece, the speakers will discuss the benefits and challenges in becoming a managed service provider, the basic requirements to do so, when reselling makes sense, what to look for in a wholesale partner and more.

To make the most of branding, Talley advises solutions providers to find a wholesaler that is credible in the industry, offers the services you want to deploy, [and] offers a service thats reliable and robust. If the service isnt good, it makes you look bad, too.

Partners need somebody committed to protecting their reputations, he says.

A strong wholesaler also will offer its private-label partners more than one tier of opportunity, Talley says. To that end, Nuvio has several levels of participation from which to choose, depending upon how much money and involvement a company wants to invest.

In return, providers offering private-label services look for certain qualities in their customer partners. Those providers need to see their partners commitment to the services, Talley says, adding that Nuvio has passed over some potential partners because they didnt meet the companys criteria. Solutions providers also need to be able to explain and support the service they are offering to end users. We look for companies where it makes sense for them to be selling this product [and that have] experience dealing with advanced applications, and we look for partners that are excited about what they can do with voice over IP, Talley says.

He calls private-labeling a tremendous opportunity that solutions providers have to approach with the right mindset.