Survey Shows Enterprises Gradually Adopting HaaS Model

Businesses continue to gradually adopt a hardware-as-a-service model for everything from printers to networking equipment as they look to reduce the burden on IT staffs to maintain equipment and let them instead spend more time on projects that are more strategic for their companies, according to a report released this week by IT industry marketplace Spiceworks.

The report, titled the 2019 State of Hardware-as-a-Service, found that 48% of businesses currently lease one or more types of hardware, with 24% using the HaaS model — where the system is owned, managed and supported by an MSP or other third-party company — for at least one of the devices. The other 24% manage all of their leased equipment in-house, according to the report.

The report’s authors noted that the “as-a-service” model has been embraced by enterprises for a number of years, from software-as-a-service (SaaS) for applications access online to infrastructure-as-a-service (IaaS) for companies leveraging cloud-based computing environment from providers like Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform.

For those leasing hardware — which can range from data center equipment like servers and networking gear to in-house devices like printers, desktop and laptop PCs, desktop phones and smartphones — the top option had been leasing from a hardware manufacturer a la a car lease, with support coming through MSPs.

“But in recent years, manufacturers and service providers have taken hardware leasing even further,” the authors wrote. “Businesses can now obtain devices such as laptops, tablets, and printers, in addition to bundled managed services from a single vendor, thanks to hardware-as-a-service (HaaS). Under the HaaS model, organizations lease devices that are owned, managed, and supported by a single third-party vendor (e.g., an MSP or hardware manufacturer) as defined by a service-level agreement.”

According to Peter Tsai, senior technology analyst at Spiceworks, there are a number of reasons companies will adopt the HaaS model.

Spiceworks’ Peter Tsai

“The top reported benefits of hardware-as-a-service are a reduction of the burden on internal IT resources, better device support and easier setup and maintenance of devices,” Tsai told Channel Futures. “Additionally, the idea of having a third-party service larger, often-difficult-to-maintain devices such as printers — the most common devices obtained and managed via HaaS — is very appealing to many IT departments.”

The report, which included surveying 1,115 IT buyers in North America and Europe, said there will continue to be a gradual transition from the on-premises leasing model to HaaS, with 6% planning to adopt the model within two years. That echoes what Zeus Kerravala, principal analyst with ZK Research, has heard in talking with enterprise executives.

ZK Research’s Zeus Kerravala

“It’s never really exploded, but there’s a slow, steady march to it, offloading a lot of maintenance [of IT equipment] and other headaches,” Kerravala told Channel Futures. “There’s a slow steady march toward companies doing what they do best, and that’s run their businesses.”

Among those using HaaS, 71% of survey respondents said the model reduces the time and resources required by their IT staffs, while almost half also said it has improved everything from troubleshooting to setting up and maintaining the devices. Almost 40% reported a lower cost of ownership and other reduced expenses.

However, there is resistance. Fifty-six percent of businesses that haven’t adopted HaaS said they have the IT resources to manage their devices in-house and 42% said they were reluctant to give up control of the hardware. Thirty-four percent said they doubted the model was cost effective and 26% questioned the benefits.

Those doubts present challenges to MSPs and …

… manufacturers that want to convince customers to adopt the HaaS model.

“Because devices are provided by and managed by a third party through HaaS, the model is attractive to businesses that have limited tech resources,” Tsai said. “However, many organizations with adequate IT knowledge and manpower opt to manage hardware on their own. Also, many businesses going the DIY [do-it-yourself] route don’t find HaaS to be cost effective, with nearly half of organizations opting to hold on to company-owned laptops for five or more years in order to save money.”

He also noted that two-thirds of IT pros see HaaS as better for communal hardware, like printers, rather than end-user devices.

“However, there is hope for HaaS providers,” Tsai said. “MSPs and hardware manufacturers will have the most luck targeting buyers who already lease when trying to sell the benefits of HaaS.”

MSP need to able to show ROI and offer case studies that support their arguments, ZK’s Kerravala said. They also have to overcome other concerns, including the worry about handing control of systems that can have sensitive data — including PCs, printers and storage devices — to a third party. They also need to be able to make points that are more relatable to business leaders rather than IT people. That includes stressing the importance of businesses being adaptable in such rapidly changing times.

“The risk of not finding new operational models can be a lot more damaging to a business today because things are moving a lot faster,” the analyst said, adding that MSPs need to make customers understand the risks of not making a change, which can include falling behind competitors and possibly having to shut down.

Tsai said that MSPs “act as trusted advisers that help many organizations with IT services they rely on to effectively run their businesses, often filling in for organizations that lack in-house IT expertise. Offering devices through a hardware-as-a-service model represents another way MSPs can help businesses outsource their technology deployment and maintenance tasks, allowing companies to focus on their core businesses.”