The 'Random Amazement' Differentiation

I heard Peter Shankman, a favorite speaker of mine, once quip, “Bring random amazement into normal situations.”

In technology, differentiation is often difficult to demonstrate. When feature-by-feature your competition is equal, something has to be unique. If you approach every sales meeting as an opportunity to bring random amazement, you’ll distinguish yourself simply by being yourself.

It’s never been more important to differentiate yourself by amazing your prospect. Three ways I do it are with consistent follow-through, open idea sharing and joy. How do you bring random amazement into your sales meetings?