Top 4 Reasons Channel Partners Partner with Veeam

The Veeam ProPartner Program affirms our commitment to our partners and helping them to expand their reach in the market. We do this by providing access to the tools and resources necessary to differentiate their business so they may become more profitable. It’s our goal to help our partners maximize profit, increase revenue and expand their virtualization business by selling industry-leading solutions that deliver availability for the modern data center.

Veeam is a 100 percent channel company. Our entire ProPartner Program–including program offerings, training and education, sales resources and support, and marketing programs–is built around four guiding principles. These principles, Veeam’s Guiding Partner Principles, are at the core of every decision we make. We believe these principles are also why many of our partners choose to partner with us. Veeam’s Guiding Partner Principles are:

1. Easy

Veeam is easy to do business with, easy to understand, easy to execute, and easy to deliver and provide value to customers. Our program is designed for maximum benefit with minimal confusion. The low-barrier point of entry and the easy-to-understand pricing models make joining and participating in the program, as well as delivering the solutions customers want, effortless.

2. Engaging

Veeam is heavily engaged with its partner community. Our channel-friendly sales approach emphasizes building relationships with valued partners. We are 100 percent committed to our partners’ success. We have dedicated sales and marketing employees around the world–each one working to drive sales through Veeam ProPartners.

3. Predictable

Partnering with Veeam is straightforward. There isn’t a hidden agenda, and Veeam doesn’t have the ability to take a deal direct–ever. Through constant communication, Veeam keeps ProPartners informed on everything happening at Veeam, as well as with our partner program and with the technological community as it relates to the modern data center.

4. Profitable

The Veeam ProPartner Program aims to reward partners who invest in and grow their commitment around positioning industry-leading Veeam Availability solutions. Partners who actively participate in our certification programs and joint go-to-market strategies and activities, as well as consistently build upon true enablement, are rewarded with the greatest benefits. Not only does Veeam offer one of the strongest margin earning potential programs in the industry, but it also includes quarterly rebates, accrued co-op funds and reward programs. And because Veeam is a 100 percent channel company, our growth is driven by the growth of our partners.

For more information on Veeam’s ProPartner Program visit: http://www.veeam.com/propartner.html.

Chris Moore is the Senior Director of Channels for North America. Guest blogs such as this one are published monthly, and are part of The VAR Guy’s annual platinum sponsorship.