Vonage Launches UK Channel Efforts, Taps Telstra Alum

CHANNEL EVOLUTION EUROPE — Vonage has expanded its partner program into the United Kingdom.

The cloud communications provider is working to help U.K. communications resellers expand their market reach. The company called the channel expansion an “organic evolution” of business in the U.K. and Europe, the Middle East and Africa (EMEA).

Vonage’s Adam Wilson

Vonage tapped Adam Wilson to oversee the efforts as regional channel manager of EMEA.

“I am excited to join the Vonage channel team at such a pivotal moment in the brand’s evolution and global expansion,” Wilson said. “I look forward to leading the charge as Vonage builds relationships within the U.K. channel market and brings unique, customisable solutions powered by One Vonage to businesses around the world.”

Wilson had been working for Telstra since 2015. His last position was head of indirect channels for EMEA. He has also worked for Samsung, Red Bend Software, Acision and Deutsche Telekom. He has been serving European and Asian customers for more than 20 years.

Wilson will report to Mario DeRiggi, senior vice president of channel sales and business development.

“At Vonage, we have a simple philosophy for our partners in the channel — the success of our partners’ business is instrumental to the growth of our company,” DeRiggi said. “Now is the time for dedicated international leadership as we expand our presence in the U.K. channel, and we are thrilled to welcome Adam to the team to build on our existing relationships and success.”

Vonage bills its partner network as offering relationships with distributors, sales and marketing support, and “industry-leading commissions and incentives.”

“Our team works closely with our partners to put our collective customers at the heart of everything we do, from the development of our products and solutions, to our sales, support and marketing frameworks. Vonage has the unique ability to provide enhanced service and support, innovation and product capabilities to meet the growing collaboration, communications and customer experience needs of customers around the world,” DeRiggi said.

Vonage recently rebranded as a B2B SaaS company, stating that business customers now generate 60% of its revenue.