8x8: Integrate UC, Contact Center for New Era of Cloud

Customers need you to integrate their communications experiences.

Craig Galbraith, Editorial Director

November 29, 2021

“Digital transformation is now,” noted 8×8 channel chief Bobby Hall in his Channel Partners Conference & Expo keynote.

Successful channel sales going forward will intertwine unified communications (UC), collaboration and contact center, he said.

Check out video from Hall’s keynote above; then, register for our Spring 2022 channel event, again co-located with the MSP Summit. We’ll host it at the Venetian in Las Vegas, April 11-14, and feature an amazing speaker lineup.

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About the Author

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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