AWS Partner Network Marks 10 Years, Ruba Borno’s First 120 Days

April is an auspicious month for Amazon Web Services. That’s because, four months into 2022, the company is marking the tenth anniversary of its channel program – the AWS Partner Network – and, consequently, the AWS Marketplace.

AWS’ Ruba Borno

On top of that (and of keen interest to Channel Futures readers), April also ushered in the first 120 days of Ruba Borno’s installment as vice president of worldwide channels and alliances at AWS. Recall that Borno took over from Doug Yeum at the end of last year. In Channel Futures’ first-ever interview with Borno, we dive into what she’s accomplished so far and how she views managed service providers. We also ask Borno what she has found challenging, and what she’s expecting for the next decade of the AWS Partner Network. In short, we cover a lot of ground with Borno in the slideshow above.

AWS’ Stephen Orban

Finally, we caught up with Stephen Orban, too, who leads AWS Marketplace. Given the importance of AWS Marketplace to the AWS Partner Network, we wanted to explore how far Marketplace has come in a decade and what’s ahead. Some changes have taken place as well that partners will want to know.

We’ve got a full look into the AWS Partner Network’s first 10 years, Borno’s first few months on board, and what that all means for Channel Futures readers.