AWS re:Invent Expo: VMware, Snyk, HPE, More Showcase Cloud, Security, AI
Thousands of people couldn’t wait to get through the doors on opening day.
![AWS Re:Invent Expo Hall Entry 2023 AWS Re:Invent Expo Hall Entry 2023](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt70e8bd36c96af0ec/656685867556d7040a187e95/AWS_reInvent_Expo_Hall_Entry_2023.jpg?width=700&auto=webp&quality=80&disable=upscale)
The eager AWS re:Invent crowd streams into the newly opened expo hall.
This is the scene AWS re:Invent attendees saw as they entered the expo hall for the first time on the morning of Nov. 28.
Cybersecurity vendor Snyk touts its capabilities.
Analytics vendor Databricks is all about generative AI these days.
Cloud managed service provider AllCloud claimed a prime spot on the AWS re:Invent expo hall floor.
Customer engagement platform provider Twilio talked up its AI capabilities.
Data analytics vendor Alteryx lured people to its booth with virtual Formula One racing.
AWS re:Invent attendees had lots of activities awaiting them on the show floor.
Customers and partners hit up the AWS re:Invent Builder’s Fair in celebration of technological creativity.
Security vendor Veeam just rolled out a new partner program earlier this year.
There’s really no AI discussion without IBM and Watson, the OG of AI.
NetApp talked up its Spot cloud optimization platform at AWS re:Invent.
Consultancies such as Capgemini are key to AWS’ strategies, especially for technologies such as generative AI.
Trend Micro recently reported that its sales via AWS Marketplace have accelerated since the pandemic.
HPE jumped into the AI cloud computing market this past summer.
Cloud data storage and analytics vendor Snowflake took the opportunity to showcase its differentiators to AWS re:Invent attendees.
A week after being acquired by Broadcom, and amid news about significant layoffs, VMware held court at AWS re:Invent.
Open-source vendor Red Hat made a splash by handing out, well, red hats.
Backup and recovery vendor Druva revamped its partner program earlier this year.
RingCentral recently made it easier for partners to benefit by upselling its products.
Informatica partners got a new cloud ISV program earlier this year.
AWS re:Invent featured some fun virtual reality demonstrations.
Industry stalwart Cisco is hot on generative AI. “We gotta get this right,” the company just told Channel Futures.
Cloud security vendor Wiz raised a lot of money earlier this year — and Elvis benefited.
Without AWS, there would be no re:Invent 2023.
Without AWS, there would be no re:Invent 2023.
AWS RE:INVENT — Cloud, AI, security. These topics represent the main themes running throughout this week’s annual customer and partner event put on by the world’s largest public cloud computing provider.
Indeed, the popularity of these technologies, combined with the popularity of AWS re:Invent itself, culminated in an eager crowd of hundreds (if not the low thousands) of people waiting to get through the doors on Tuesday morning. That’s when the AWS re:Invent expo hall opened.
Channel Futures was there to witness the throngs. And we are delighted to bring you a slew of photos from the AWS re:Invent expo hall.
If you’re looking to see what some big names are up to at AWS re:Invent this year, we’ve got you covered. From Veeam and IBM to Trend Micro and VMware (yes, VMware) and so many more, consider this your invitation to roam the AWS re:Invent expo hall without accidentally running into anyone or missing a meeting because you got caught up in great conversation.
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