Images: Snowflake Basecamp Featuring AWS, Microsoft, Informatica, More
The Basecamp expo area at this week's Snowflake Data Cloud Summit is packed with newsmakers such as Alation, SnapLogic, Alteryx and more.
![Snowflake Data Cloud Summit Basecamp 2024 Snowflake Data Cloud Summit Basecamp 2024](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt0202156f564cd64f/665f64d55ef8636d016a278a/Demo_Area.jpg?width=700&auto=webp&quality=80&disable=upscale)
Snowflake Data Cloud Summit attendees pack a demonstration area inside the Basecamp expo area.
Generative integration company SnapLogic announced at Snowflake Data Cloud Summit new connectivity and support for Snowflake vector data types, Snowflake Cortex and Streamlit. The goal is to help companies modernize their businesses and help create generative AI applications faster.
“Not only are organizations struggling to create accurate enterprise GenAI-powered applications due to their inability to connect critical data sources, they are also facing new challenges in creating those applications more quickly and with limited coding talent," said Jeremiah Stone, CTO of SnapLogic. "By combining the enterprise application breadth of SnapLogic and the ingenuity of GenAI Builder with the efficiency and power of Snowflake, we are helping eliminate those barriers.”
Informatica, the AI-powered cloud data management company, last month unleashed new innovations for the Snowflake Data Cloud: Native SQL ELT with the goal of delivering better performance for data pipeline workloads and to provide access to more than 250 native Snowflake functions.
The innovations also offer what Informatica says is a blueprint for generative AI application development for Snowflake Cortex AI, the suite of AI features that use large language models to understand unstructured data.
“For more than nine years, our partnership with Snowflake has allowed us to reduce the digital barriers that make our leading data management solutions more accessible to hundreds of joint enterprise customers,” said Rik Tamm-Daniels, group vice President of Strategic Ecosystems and Alliances at Informatica. “From ingestion, integration and governance to now providing greater context and accuracy for the latest generative AI use cases, our partnership and collective mindshare continue to reset the bar of what’s possible. Trusted data isn’t just a valuable organizational asset — it's an invaluable advantage."
DBT Labs, the data transformation company, earlier this year named former MongoDB CTO Mark Porter its new chief technology officer.
He is leading DBT's engineering organization, which includes development, research and infrastructure teams, supporting mission-critical customers around the world. DBT also expects him too drive the future technical direction of the company — what DBT says is a pivotal role as the company focuses on innovation within the modern data stack while customer adoption surges.
“I’ve followed dbt Labs for quite some time, and have seen firsthand just how integral DBT has become to the modern data stack,” said Porter. “I jumped at the chance to come on board and work with a team that matched my passion for both data driven innovation and cultivating a high-performance culture. I look forward to contributing to the company’s next phase of growth.”
Data intelligence company Alation announced at Snowflake Data Cloud Summit a deepened integration with Snowflake Horizon with the goal of increasing data quality and delivering AI-ready data for organizations.
Snowflake Horizon is a unified solution that lets organizations discover and govern data, apps and models with a built-in set of compliance, security, privacy, interoperability and access capabilities.
“We are revolutionizing data quality and the approach to AI readiness through our strengthened integration with Snowflake,” said David Chao, CMO and head of technology alliances at Alation. “Poor data quality is a major obstacle in data and GenAI initiatives. With Alation and Snowflake, organizations can confidently leverage their data for crucial decisions and AI strategies, promoting a data-driven culture throughout their data estate.”
Microsoft just last month expanded its partnership with Snowflake, marking what the company called a "significant" step in its commitment to providing customers with a seamless data experience.
The collaboration enables bidirectional data access between Snowflake and Microsoft Fabric, the Redmond behemoth's data analytics platform, which ensures more efficient and flexible data management, Microsoft said.
“We’ve heard from many of our mutual customers that they want increased interoperability across Snowflake and Fabric in a seamless, cost-efficient manner," said Christian Kleinerman, executive VP of product at Snowflake. "As both Snowflake and Microsoft are firm believers in open standards, we see our joint support for Apache Iceberg as an opportunity to offer customers choice when it comes to how and where they interact with their data.”
Alteryx says its AI platform for enterprise analytics is designed to work seamlessly and powerfully with the Snowflake Data Cloud in a unified, accessible stack.
Alteryx claims to make unlocking insights from data in Snowflake accessible to employees across all skill sets and functions. From connecting to the data, to building machine learning models, Alteryx and Snowflake work to empower users to access the full data pipeline quickly and securely.
Calibo, which claims to have developed the industry's first end-to-end self-service software development platform, unveiled at Snowflake Data Cloud Summit the Internal Developer Portal, powered by Snowflake.
Calibo also introduced the rebranded Calibo Data Fabric Studio (DFS), previously known as Data Intelligence Studio. It features integrated product release orchestration capabilities.
"We're bringing an unprecedented level of synergy, where data and digital don't just meet — they merge," said Scott Sandschafer, CEO of Calibo. "Our platform is meticulously designed to serve developers, data engineers, data scientists, architects and product owners. With DFS and IDP working alongside each other, we are paving the way for these experts to co-create, govern, and lead with speed."
Snowflake and cloud giant AWS are in the middle of a multifaceted, multiyear partnership that they expanded last year.
Snowflake is spending more money with AWS and both companies are contributing millions of dollars in joint go-to-market efforts.
Furthermore, the companies are developing industry solutions together, deepening product integrations, increasing their sales collaboration and expanding their marketing strategies.
Snowflake and cloud giant AWS are in the middle of a multifaceted, multiyear partnership that they expanded last year.
Snowflake is spending more money with AWS and both companies are contributing millions of dollars in joint go-to-market efforts.
Furthermore, the companies are developing industry solutions together, deepening product integrations, increasing their sales collaboration and expanding their marketing strategies.
SNOWFLAKE DATA CLOUD SUMMIT — Many of Snowflake's largest vendor and enterprise channel partners are packing the Basecamp expo area inside the Moscone Center in San Francisco this week to meet with anyone interested in learning about their relationships with the cloud data platform giant.
Snowflake, which unleashed a flurry of product and platform announcements at its annual Data Cloud Summit on Tuesday, will host the Partner Summit portion of the event on Wednesday.
See our slideshow above for a sampling of companies setting up shop at Basecamp.
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