Managed Services and Microsoft Dynamics: Part II

MSPmentor last month suggested Microsoft Dynamics would emerge as a major force in the managed services world. A new piece of anecdotal evidence backs up that theory.

Specifically, Tribridge, a Microsoft-focused consulting firm, says it has acquired Productive Gap, a Microsoft Dynamics CRM solutions expert in Austin, Texas. In recent months, Productive Gap has been promoting hosted CRM services, much like other Dynamics solutions providers across North America.

TheTribridge-Productive Gap combo is the latest addition to the MSPmentor M&A tracker, which closely follows mergers and acquisitions in the managed services sector.

In some ways, Microsoft has struggled to reinvent its business to address software as a service (SaaS). But Dynamics, Exchange Server and SharePoint appear to be a powerful trio in the SaaS universe.

And as we indicated in February, Microsoft solutions providers are beginning to partner with each other to offer Dynamics.

Now, Dynamics-driven mergers are starting. The Tribridge-Productive Gap combo strives to up the ante, and the combined companies hope to be known as “the national Microsoft Dynamics experts,” according to a prepared release.

Of course, Dynamics isn’t the only hosted CRM game in town. Salesforce.com continues to generate record revenues, and open source providers like SugarCRM are gaining momentum in the SaaS market.