Microsoft Launches Office 365 Cloud Marketing Campaign

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Why that tagline? According to an official Microsoft Office news blog:

And Microsoft promises there’ll be no escape from the onslaught of advertisements, with Office 365 making star turns in “a variety of print, online, billboard, radio and mobile spots.” And no matter where you go, Microsoft is promising no escape from learning about Office 365’s interoperability, whether you’re “passing through Piccadilly Circus or taking the Tokyo Metro.”

For Microsoft’s cloud partners, this campaign could be a fuzzy security blanket: Redmond hasn’t put an exact price tag on this campaign, but it sure speaks to a significant financial investment in Office 365’s future. For partners of competitors such as, say, Google, it’s potentially a poke in the eye every time they get on a subway car.

And either way, I doubt that Microsoft’s ad campaign is going to include an important statistic — the number and length of significant service disruptions Office 365 has experienced since launch. Maybe that slogan should read “Microsoft Office 365: It all works together, except for when it doesn’t work at all.”

Okay, that might be too cynical. Regardless, Microsoft Office 365 hasn’t been lucky enough to experience a problem-free debut. Keep watching TalkinCloud for more updates on Microsoft’s SaaS strategy.