Selling Tech: The Bottom Line on Line-of-Business Decision-Makers

Digitization has changed the way companies do business as well as how they go about buying the technology they need to stay competitive. Clients are doing online research before bringing partners into the buying journey and are involving more people in the decision-making process. This Report examines the expanding role of B2B line-of-business (LOB) decision-makers and how partners can help them navigate the changing digital economy and landscape.

 Takeaways for Your Business

About the Authors

Theresa Caragol, CEO of TCC – Achieve Unite, is an accomplished channel chief, entrepreneur, consultant, speaker and author. A recognized information technology thought leader, she directs her company to help enterprises “achieve performance partnering” while building successful indirect channel and strategic alliance programs that accelerate revenue growth.

Kathryn Rose, CSO of TCC – Achieve Unite, is an award-winning author and speaker on sales and online marketing topics.  For seven years, she was a successful marketing consultant, creating engaged communities totaling more than 3 million fans, followers and connections for clients.