7 Tips for Selling Cloud Backup to Your Customers
Ready to offer cloud backup services to your customers? Here are seven tips to help you sell cloud backup services.
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Ready to offer cloud backup services to your customers? Here are seven tips to help you sell cloud backup services.
Consider a customer's perspective. By doing so, a managed service provider can highlight how its cloud backup services can help a business overcome various pain points, and ultimately, educate the company about the benefits of cloud backup.
Understanding your customers' needs is crucial to differentiate your cloud backup services. Learn about your target audience, and you'll be better equipped to show your customers how your cloud backup services can help them overcome numerous pain points.
Healthcare, financial services and other vertical markets offer numerous growth opportunities, particularly for MSPs that provide cloud backup services. Ensure your cloud backup services meet industry regulations in different vertical markets, and you'll be able to provide these offerings to a wide range of customers.
Determine the best way to price your cloud backup services based on your business and its customers' needs. For MSPs, you may be able to use a price-per-gigabyte or flat-rate pricing model for your cloud backup services, or you can include these offerings as part of a larger managed services bundle.
MSPs may encounter sales objections when they try to sell their cloud backup services. However, you must be ready to counter a customer's argument and highlight the benefits of your cloud backup services to overcome these objections.
Maintain an open dialog with customers throughout the sales process. Be prepared to respond to customers' questions and concerns, and by doing so, you can lay the foundation for a long-term partnership.
Offering incentives programs to your sales representatives can deliver far-flung results. Incentives will motivate your sales reps to sell your cloud backup services and could help your business boost its cloud backup revenues.
Offering incentives programs to your sales representatives can deliver far-flung results. Incentives will motivate your sales reps to sell your cloud backup services and could help your business boost its cloud backup revenues.
What are your thoughts on the cloud backup market? Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at [email protected].
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