MSP Software Vendors Intensify European Push

Continuum today announced it would return to Europe for a second-annual partner conference, in what is quickly becoming a “table-stakes” expansion for makers of MSP toolsets.

European Partner Day 2017 is scheduled for March 8 at Tate Modern Museum in London.

Last year, Continuum joined Kaseya in launching a partner get-together across the Atlantic. ConnectWise is scheduled to host its inaugural IT Nation Europe this spring.

“Continuum is passionate about the investment we are making in this region and we believe our solutions are a perfect fit for MSPs that want to take advantage of a largely untapped market in Europe,” Paul Balkwell, managing director of EMEA at Continuum, said in a statement.

In addition to the product roadmap for Continuum’s IT Management Platform, the event will feature sessions on sales, marketing, service delivery, security and other industry trends.

CEO Michael George will deliver the keynote address.

“We are building on last year’s event, offering unique content to help our partners improve business strategies, increase sales and marketing efforts, and gain a deeper understanding of Continuum products and services,” George said in a statement.

The push to serve technology services providers in Europe is seeing increased momentum.

Kaseya held its first “Connect Europe” event over three days in November, at Spain’s Hilton Barcelona.

“The event happened due to very high and growing European demand for Kaseya technology,” the company said in an email. “Given the conference’s huge success, this will be an annual event going forward.”

IT Nation Europe, to be held at London’s Millennium Gloucester Hotel from April 25 to 27, will be a coming out party of sorts for ConnectWise’s two-year-old European expansion.

Its London office now numbers several dozen employees, and the company has announced ambitions to enter the German market in the near future.

Co-founder David Bellini, who is heading the European venture, said the closer proximity is key to deepening relationships.

“To really be able to give your partners everything, you have to be in their time zone,” he said.

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