Pure Storage Rolls Out New AI, Cyber Resilience, Partner Program Updates

PURE ACCELERATE 2024 — Pure Storage is introducing new features within the Pure Storage platform to support customers with their cyber resilience and artificial intelligence (AI) demands.

They include three new advanced storage-as-a-service (STaaS) SLAs to help fight ransomware and to make organizations more cyber resilient. Pure Storage also announced the next generation of Pure Fusion, which it said enables customers to transform their systems into a self-automating data storage platform.

Also, in what it said is “a complete differentiator in the storage market,” Pure Storage at its Las Vegas event this week announced the first AI copilot for storage. The vendor promises “a radically new way to manage and protect data using natural language.”

Geoff Greenlaw, VP, EMEA & LATAM channel at Pure Storage, said the new features highlight “Pure’s commitment to providing partners with highly relevant technology and services.”

Pure Storage's Geoff Greenlaw

“[They] give customers predictable outcomes in an increasingly complex business landscape," said Greenlaw. "We’re giving the channel more empowerment, more autonomy, ways to guarantee predictable recurring revenue streams and the opportunity to drive more profitable growth.”

Pure Storage also announced several updates to its Pure Partner Program, including new incentives, billing automation and intelligent visibility into customer assets

Related:Pure Storage Promises Richer Partner Program with New Incentives

See the slideshow above to discover the “game-changing” updates.