Super Micro Expands Channel Program with More Partner Support

Super Micro Computer, the global provider of server hardware, has revamped its partner program to better help partners with go-to-market strategies, sales enablement, marketing efforts and more.

The expanded program provides partners the necessary resources to deliver optimized solutions based on Super Micro’s portfolio of resource-saving servers and storage solutions, the company said. The partner network includes resellers, systems integrators (SIs) and technology integrators.

Super Micro’s Michael McNerney

Michael McNerney, Super Micro‘s vice president of marketing and network security, tells Channel Partners his company has built an active global partner community over the 26 years since its founding.

“Much of our annual revenues come from our partner and reseller channel,” he said. “The announcement highlights that we have increased support for our partners with online assets, co-branding materials, marketing assets; and reaffirms our industry reputation for early-access to systems and solutions.”

The program now includes: expanded online and in-person training hosted by Super Micro product managers and system engineers; increased testing and validation of the latest customer solutions using Super Micro products in onsite labs or through remote systems; and advanced access to first-to-market and to first-generation products.

“We provide Super Micro assets – logos, ads, images – for partners to leverage in their marketing campaigns,” McNerney said. “We also provide technology and product training materials to educate reseller teams and their customers. Super Micro has a flexible and open partner program. We focus our attention on common industry program challenges like pre- and post-sales activities, marketing programs, and driving mutual revenue. The new website and other programs were developed to accelerate the sales process and support our global customers.”

“Nextron is happy to be working with Super Micro as they launch their partner enabling program,” said Geir Elstad, Nextron AS‘s CEO. “The product videos will be useful in training our employees and keeping our knowledge up to date. We are also pleased that marketing assets such as product photos and Super Micro-branded material are readily available.”