Windows 8 Launch: Microsoft Marketing Seeks 1.6B Impressions

Microsoft VP Peter Han

Han explained Microsoft’s Windows 8 marketing and promotion strategy during Synnex National Conference, which attracted 1,400 attendees last week in South Carolina. The VAR Guy captured some of Han’s keynote in a FastChat Video (see below right).

[youtube width=”300″ height=”254″]http://www.youtube.com/watch?v=hKh6-SfTz6U[/youtube]Some skeptics wonder if Windows 8 will have a slow start — especially since so many businesses are (A) currently upgrading to Windows 7 and (B) so many consumers don’t have a feel for the Windows 8 tile interface. (Microsoft notes that Windows 8 users can still switch back to the classic Windows interface.)

Synnex CEO Kevin Murai and Intel Channel Chief Steve Dallman sounded upbeat about the Windows 8 launch. Murai told conference attendees to keep a close eye on mobile market opportunities, and Dallman told attendees to think of Windows 8 as a device launch rather than an operating system upgrade.

Some folks think Microsoft’s pre-launch hype for Windows 8 hasn’t been loud enough. But Microsoft’s Han made it clear that some really big marketing and advertising efforts will kick into high gear even before the Oct. 26 launch date…