Tech Data’s Farache to Lead Cloud Solutions Team

**Editor’s Note: Click here to see which channel people were on the move in November.**

Sergio Farache is set to lead Tech Data’s Global Cloud Solutions team, joining the Strategy, Transformation and Global Vendor Management organizations, the company announced Wednesday. He will report to corporate vice president Michael Urban.

Tech Data’s Sergio Farache

Farache joined Tech Data in February, with the acquisition of Avnet Technology Solutions. He served as senior vice president, solutions and strategy, within Tech Data’s Americas Enterprise Solutions business, where he led the company’s specialty business units including IoT, analytics, cloud, mobility and security, prior to his promotion.

In his new role, Farache will work collaboratively with the cloud solutions and next-generation technology leaders in each of the company’s three regions to define Tech Data’s global cloud strategy and align public, private and hybrid cloud offerings into Tech Data’s cloud portfolio. He also will be responsible for growing Tech Data’s StreamOne cloud marketplace into an end-to-end digital platform for transaction, consumption and value creation by Tech Data customers.

The distributor also said on Wednesday that it’s expanding its two pan-European specialized solution business, Datech Solutions and Maverick AV Solutions, into all of the company’s markets.

“Today we are proud to take a significant step forward in our growth strategy as we become the IT distributor of the future,” said Urban. “As the physical and virtual worlds become increasingly intermeshed, Tech Data enables our channel partners to meet the evolving demands of IT consumption by optimizing our global footprint and strengthening our end-to-end portfolio of products, solutions and services. The expanded availability of these two solutions, as well as dedicated global leadership of our cloud strategy, will allow us to provide more value to our channel partners throughout the world than ever before,” he added.

Datech Solutions is a highly specialized provider of value-added services to Autodesk and the Autodesk reseller channel. Vice President Mike Appel has led Datech since 2007, expanding its presence to 17 countries across Europe and in North America. Tech Data also was recently named an Autodesk distributor in several countries in Asia, including Singapore, Malaysia, Thaliand, Indonesia and Vietnam, effective Feb. 1, 2018. As a global organization, Datech Solutions will leverage its unique value-add model, capabilities, processes and best practices to benefit channel partners and Autodesk in all three regions.

Maverick AV Solutions works with audio-visual (AV) brands around the world to provide customers with complete solutions that meet their AV needs. Over the past 20 years, Jon Sidwick, vice president at Maverick, has grown the company from a U.K.-based team to what the company says is a pan-European leader. As more AV applications are adopted by companies, educational institutions and government agencies around the world, Maverick says its scalable, platform-based approach is well-positioned to meet the needs of this fast-growing market. Tech Data will expand this model into the Americas and Asia Pacific. In the Americas, the Visual Solutions practice will be transitioned into Maverick.