How to Leverage the Distributed Cloud Storage Opportunity

In today’s dynamic media landscape, the shift to global and remote production and post-production is not just a trend; it’s a necessity. For media and entertainment teams scattered around the globe, meeting tight deadlines while managing vast amounts of media content can be a daunting task. However, distributed cloud storage offers a groundbreaking solution that ensures seamless, efficient and affordable workflows. This article explores how distributed cloud storage can revolutionize remote media production and why it’s a big opportunity for value added resellers (VARs).

The Challenge of Remote Media Production

Remote production teams face unique challenges to getting content from the remote shoot to post-production resources, which may be all over the world. Not being able to upload and access large media files in a timely manner hinders productivity and delays projects.

Many media asset management (MAM) solutions have developed tools to help solve these issues but are limited by geographic constraints due to where storage regions are available which is —  typically, the U.S. and Europe. Productions often must pay for and set up storage solutions in specific regions to utilize these tools. This adds significant cost to already constrained budgets.

Distributed Cloud Storage Is the Game-Changer

The answer to these challenges lies in distributed cloud storage. Unlike traditional storage solutions, distributed cloud storage operates through a global network of tens of thousands of storage nodes. Media files are encrypted, split, replicated and distributed randomly to those storage nodes in over 100 countries. Only a small portion of the fastest segments sent in parallel are needed to reconstitute the media file. That means that downloads are fast from any geographic location. It also means that data can still be accessed during regional outages without fail.

Distributed cloud storage allows remote production teams to upload from any location, enabling editors around the globe fast access to the files. You can film in Africa and upload your footage to a global network of post-production talent, all at the cost of a single region for storage.

7 Value Props to Sell Distributed Cloud Storage to M&E

1. Collaborate globally without performance limitations.

Distributed cloud storage allows media professionals to work together seamlessly, regardless of their location. This eliminates the lag and instability traditionally associated with long-distance file transfers. Global acceleration of MAM file transfer and sharing features streamlines the entire workflow and brings more value from your MAM investment.

2. Manage a single storage endpoint.

A single storage endpoint means no more juggling multiple storage solutions and storage regions. Get one global region that simplifies operations and reduces overhead.

3. Get backup protection without multi-region costs.

With built-in redundancy, there’s no need for costly multi-region replication. Your media is secure, and your wallet stays happy.

4. Complete resilience against data center outages.

Data-center power outages are no longer a concern. Distributed cloud storage ensures your data remains accessible.

5. Low-latency playback beyond the U.S. and Europe.

Stream files with low latency, no matter where you are in the world. This is crucial for remote editing and review processes.

6. Utilize integrated “camera-to-cloud” workflows.

Utilize MAM “camera-to-cloud” workflows even in the most remote locations, ensuring that footage is immediately available for editing and review.

7. Reduce production costs and carbon emissions.

Distributed cloud storage reduces storage costs by up to 90% and enables more efficient utilization of global talent and tax breaks from remote locations. Perhaps even more important, the distributed cloud makes use of existing, underutilized resources, which reduces the carbon emissions of cloud storage by 83%.

Remote media production needs globally distributed storage.

M&E is rapidly evolving, and the move toward remote work is here to stay. Distributed cloud storage offers a revolutionary way to meet production deadlines and collaborate globally — and do so affordably. By leveraging this technology, remote production and post-production teams can overcome traditional barriers, reduce costs and work more efficiently than ever before.

To learn more about offering globally distributed cloud storage to your M&E customers, visit https://www.storj.io/partner/resellers  

Colby Winegar is Chief Revenue Officer, Storj.

This guest blog is part of a Channel Futures sponsorship.