Channel Predictions: Trends Fueling Partner Changes for 2022

What the channel looks like, and how it operates, continues to evolve. As technologies, regulations, social influences, and more, all change, so too does the partner community. Looking ahead to 2022, Channel Futures gathered commentary from a range of partner-centric vendors for some channel predictions. We wanted their thoughts on what the channel should expect for the coming year.

Surprisingly (to us, at least), no one mentioned DE&I initiatives. These efforts have proven a seismic shift within the channel over the past year, from holding industry panels regarding diversity, equity and inclusion, to changing the traditional term “master agent” to “technology solutions broker.”

The channel predictions that did make up leaders’ contributions ranged from the talent shortage to regulatory changes. They piped up about compensation and technology transformation. If you’re curious about what might be in store for your channel organization over the next 12 months, take a few minutes to click through the slideshow above.