Abundant IoT, Advisors Tackle the eIoT Opportunity

CEO Vince Bradley said partners are tapping into eIoT and ESG trends to move up-market with new customers.

James Anderson, Senior News Editor

February 7, 2023

10 Slides
Smart City, IoT Network
The fifth generation of wireless communications technology – 5G – will be the backbone of IoT. 5G is all about faster speeds and low-latency networks. What does this mean for businesses? According to AT&T, it’s about speed, low latency and more — it’s the ability to support the connection of many more devices, and an increase in energy efficiency of the network elements. When talking about IoT, talking about 5G alone doesn’t go far enough — you also have to talk about low-power, narrow-band networks, also referred to as (LPWAN). This year a number of carriers announced they’ll be launching their own LPWANs. In June, AT&T, for example, said that next year it will launch NarrowBand Internet of Things (NB-IoT) to meet the growing needs of business customers for a wide range of IoT solutions. NB-IoT technology complements the carrier’s existing LTE-M network in the U.S. and Mexico. AT&T’s investment in NB-IoT and LTE-M will be future-ready and is expected to become part of the industry’s massive IoT standards. Verizon also announced plans for a NB-IoT network while T-Mobile this year launched its US NB-IoT network. There are at least one-dozen carriers worldwide that also have NB-IoT on their agenda. “There’s a part of this transformation [from currently LTE to future 5G] that’s not just about speed, but having these low power wide-area networks that are slower in speed,” said Mobeen Khan, AVP, IoT products, marketing and management, AT&T. “It’s because of the way they’re built, which allows devices that connect to the network to be able to last a long time on the battery charge, be able to communicate in harsher settings, be able to have a smaller device footprint, and be able to be lower cost than LTE devices.” This opens the potential for a slew of use cases.Shutterstock

Vince Bradley says partners can turn to energy internet of things (eIoT) as a strategic entry point into enterprise customers.

Bradley in 2021 founded Abundant IoT, a distributor and provider that integrates energy services into the IoT ecosystem. He did so in part to capitalize on the growing trend of environmental and social governance (ESG) initiatives that he sees growing in priority among enterprise buyers.

And for the agents, MSPs, TSDs and other partner types that sell on behalf Abundant IoT, he says delivering eIoT as a response to ESG questions could help partners grow in their influence with customers.

Bradley-Vince_WTG.jpg

WTG’s Vince Bradley

“What we’re essentially doing is saying, ‘Hey y’all, you’ve done telecom and cloud. Now we’re getting into energy, IoT and blockchain.’ That’s essentially what our motion is right now,” Bradley told Channel Futures. “Advisors are upselling our services into their existing relationships.”

And Bradley said technology is tapping into the new motion to move up-market with new customers.

“We’re getting into big customers right now,” said Bradley. “That’s my favorite part of this. We’re knocking on the door with ESG and eIoT, and people love it.”

Bradley spoke to Channel Futures about eIoT, ESG and the opportunity they present for the technology advisor audience. The nine images above detail that conversation and include pictures from Abundant IoT’s recent kickoff event.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.

 

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About the Author

James Anderson

Senior News Editor, Channel Futures

James Anderson is a senior news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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