360insights’ Channel Success Platform Expands with Perks Acquisition

360insights‘ Channel Success Platform services and software capabilities will expand with the acquisition of Perks WW.

This acquisition comes on the heels of 360insights’ purchase of CR Worldwide earlier this month. Twenty-year-old Perks WW is a provider of channel incentive programs around market development funds (MDF), rebates, point-based incentives and solution delivery. The company also focuses on consumer rewards programs.

360Insights’ Jason Atkins

“This is an exciting moment for 360insights as we make another strategic and positive move to continue our momentum of growth,” said Jason Atkins, founder and CEO of 360insights. “We welcome Perks WW, with its exceptional suite of channel sales incentive offerings, dedicated team of professionals and its broad customer base, to our growing team. We look forward to leveraging all of our best-in-class assets to provide the best experiences and solutions for our customers.”

Canada-based 360insights is expanding its business worldwide, growing its workforce, reach and customer base. The company is also on a mission to increase key product capabilities including point-based loyalty solutions and multilanguage solutions. This is 360insights’ sixth acquisition in less than three years.

Winning Strategy

The company’s strategy is to win in the channels information management (CIM) space. That means continuing on the path of 50%-plus annual growth, with half coming organically and half through acquisitions and consolidation.

“The channel ecosystem, like the marketing technology space in the 2000s, continues to consolidate. Our belief is that three to four major players will emerge in the channel incentives management space over the next five years. We believe 360insights is positioned to be one of the winners,” Atkins told Channel Futures.

For 360insights, the Perks acquisition will add knowledge around the technology, media and telecom (TMT) channel.

“Clients in those industries will see a growth in our industry knowledge and solutions.” The company will share the expertise it gets in TMT “with our other industry clients as best practices and future trends,” said Atkins.

The vendor’s Channel Success Platform will gain two new modules – B2B rebates and consumer research rewards – from the Perks purchase.

The Perks WW executive team will join 360insights. The vendor will launch a new group called the TMT practice, which will focus on working with existing clients and prospects on thought leadership and future trends. Claudio Ayub, chief strategy officer at Perks, will head up that new group as senior vice president, TMT Practice.

360insights did not say how much it paid for Perks WW.

“We do not disclose the purchase price of private companies; however, the price is reflective of Perks’ continued growth and success in the channel incentives management space,” said Atkins.