Agency Lands Bridgepointe Equity, Partner Status

Bridgepointe Technologies has made one of its IT strategists an equity partner in the company.

California-based Bridgepointe, which landed a $100 million-plus investment from Charlesbank Capital Partners earlier this year, just announced an investment in Tony Lenci’s sales agency. Lenci joins a growing list of subcontractors (known as “IT strategists”) Bridgepointe has named as partner. The deal gives Lenci more incentive toward Bridgepointe’s financial success.

Bridgepointe’s Tony Lenci

“Our goal is to help our partners unlock new opportunities in their customer base as well as new opportunities. Tony joining us as a partner is a testament to the power of our vision for organic growth,” Bridgepointe co-founder Brian Miller said.

Bridgepointe’s Brian Miller

Background

Lenci has been selling with Bridgepointe since 2011. He worked as an account manager at Allied Riser Communications (later acquired by Cogent). He went on to do commercial real estate brokering for almost seven years before starting his agency. According to Bridgepointe, Lenci has consistently performed at the top of his peer group.

“Tony has proven time and time again that he’s committed to not just the success of his clients, but also to Bridgepointe’s vision as a firm. By making strategists like Tony true partners in our business, we’re able to reward that commitment while helping us reach our aggressive organic growth goals that much faster,” Bridgepointe co-founder Scott Evars said.

Bridgepointe’s Scott Evars

Recipients of partner status include David Barsocchini and Vinco’s Joe Vincent, who also now hold equity in Bridgepointe. Some of these IT strategists have done business under their own company brands, while many have used Bridgepointe branding.

Lenci operates out of Reno, Nevada.

“The Bridgepointe model has enabled me to succeed that much faster,” Lenci said. “I am thrilled to be building on our existing relationship and look forward to leveraging the new team and tools that are currently being built out.”

Bridgepointe in late March announced an investment in New York-based Wave that executives said mirrored the transaction structure of their Clover Communications purchase.

Bridgepointe announced its private equity funding in January. Executives vowed to invest in tool enhancements and potentially triple their headcount. They also promised to engage in partner M&A.