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Rebranding ThycoticCentrify to Delinea has been a risk that’s paid off. The company and its partners are thriving in privileged access management (PAM).

That’s according to Damon Tompkins, Delinea’s chief revenue officer. In February, ThycoticCentrify, which formed when TPG Capital acquired Thycotic and Centrify in 2021, rebranded as Delinea.

Delinea and its partners provide PAM solutions. It caters to any size of business.

Delinea’s Damon Tompkins

“I think a lot of people had strong feelings about the brand identities of both Thycotic and Centrify,” Tompkins said. “And so taking the best elements of those brands and fusing them together into Delinea was really a challenging goal. We’ve had a lot of success with it. I think the new sort of feel of the company and the style of communication is much crisper and much cleaner. I think it’s helpful for Delinea partners. And I’d say that there’s been a lot of warm reception around the rebrand.”

Standing with Ukraine

Delinea is being directly impacted by Russia’s invasion of Ukraine, Tompkins said. Art Gilliland, Delinea’s CEO, posted a blog saying his company stands with Ukraine.

“We have a team of around 50 developers that were in the Ukraine,” Tompkins said. “We’ve been in close contact with them throughout the entire crisis. Our perspective is that we stand with the Ukrainian people. And we made a decision, a business decision, to completely cease all operations and working with organizations in Russia and Belarus.”

Scroll through out slideshow above for a Q&A with Tompkins and more cybersecurity news.