SnapLogic Partners Get Program Revamp with New Focus on Specializations

SnapLogic has revamped its Partner Connect Program with a focus for partners on vertical and functional specializations.

The program breaks partner specializations out by three main functional areas. The first is integrated platform as a service (iPaaS) for core application integration, data integration and API management. Second is enterprise automation for end-to-end business process orchestration, and third is cloud modernization for legacy upgrade projects.

“This way, the right partners will be brought in to support the right customer use cases,” says the firm.

Revenue Growth

Jason Wakeam is VP of business development and OEM sales at SnapLogic. He says 50% year-over-year revenue growth prompted the company to expand its partner ecosystem.

SnapLogic’s Jason Wakeam

“Increasingly, businesses are tying their growth and success to digitally transforming their operations,” he said.

He added that this means “an increased need for intelligent integration and enterprise automation.” Wakeam says it is now easier for partners to join, get onboarded, trained, “and realize revenue from these growing opportunities.”

SnapLogic says partners can use its low-code platform to quickly build integrations on behalf of clients. This enables partners to speed the time it takes to develop and roll out new solutions. In fact, it says work is done 80% faster, and creates opportunities for partners to value price their service offerings. This allows them to apply the time and effort saved to higher-end, more strategic offerings and business opportunities.

3 Partner Tiers

The relaunch of the Partner Connect Program establishes three partnership tiers: registered, advanced and premier.

Registered is an entry point for new partners, enabling them to develop and certify their solutions.

The advanced level is for partners that have built successful integrations with SnapLogic. This tier will give partners access to the SnapLogic sandbox environment and other resources.

The highest tier is premier, which is for partners with the strongest level of engagement with SnapLogic. These partners have access to additional technical resources and sales and marketing tools and support.

“We’ve designed the Partner Connect Program with a partner-first mentality,” said Wakeam. “Our sales team is compensated directly for collaborating with partners,” he says. This eliminates “any chance of channel conflict,” and ensures customers are presented “with the strongest, most valuable solutions possible. We aim to make our partners productive, and most importantly, profitable.”

Aside from specializations, SnapLogic is recruiting new partners for collaborative customer engagements. These fall into three categories.

Technology Partners

Current technology partners include companies such as AWS, Workday, Coupa, Looker, SAP and Snowflake.

The company offers them resources to grow revenue. These include marketing and sales resources, training and tools to enable ISVs to increase revenue through a mutual referral or recommendation.

Partners also get a joint marketing framework for developing a go-to-market strategy. This includes joint campaigns focused on shared value proposition and differentiation for customers and prospects.

They also get business planning and go-to-market accelerators for joint selling and lead-generation campaigns.

Consulting Partners

Consulting partners can collaborate with SnapLogic to build and grow new programs with its integration platform. They can also maximize time-to-value by using existing common integration workflows and take a “land and expand” approach to new business from their accounts. Current consulting partners include PricewaterhouseCoopers, KPMG, Infosys, Cognizant, Hackett Group, IWConnect, and Fresh Gravity.

There is an “Accelerate Time-to-Market” scheme for partners who are experts in common use cases and workflows that accelerate time-to-market.

Consulting partners can build flows and patterns to automate business processes and “productize” their IP and resell for higher margins.

Also, partners can leverage SnapLogic to jump-start sales, technical and marketing engines, and open up new customer opportunities.

OEM Partners

SnapLogic says OEMs can build repeatable integration templates and streamline processes. They can also deliver application and data integrations at scale and connect to hybrid and cloud applications to build solutions. Current OEM partners include Planview, NTT Security, Prophix, OpenGov, and Tyler Technologies.

OEM partners can embed SnapLogic’s iPaaS platform as a part of their own solution. This enables customers to integrate with any other cloud or on-premises application or data source.

Also, by leveraging SnapLogic’s platform, OEM partners can integrate with customer applications and offer integration as a service. Additionally, OEM partners can use the platform to pull data from customers’ applications and other third-party data sources to deliver new value-added data services.