Dell Makes Major Changes to Channel Leadership

Dell Technologies has appointed company veteran Alexandre Brousse as its new EMEA channel lead.

Brousse has been with Dell for 18 years, most recently leading channel sales for Western Europe. He succeeds Anwar Dahab, who the tech giant appointed to lead Dell in France.

Brousse takes up the new post from Oct. 1. In a statement, Dell said he will work with Dell’s EMEA channel team to deliver “a customer-centric and partner-empowered ecosystem that drives growth and innovation in the region.”

Dell’s Alexandre Brousse

“Partners are essential to our success,” said Brousse. “When we work hand-in-hand with partners, we move faster, spur progress and deliver strong outcomes to our customers.”

The exec said he was excited for the opportunity “to accelerate partner momentum and look forward to building even stronger relationships with our partners in region.”

Dell EMEA Channel Gets ‘Commitment to Growth’

Diego Majdalani, Dell’s president, global channel sales, said both appointments demonstrated the firm’s “commitment to growth.” He said they created “market opportunities for both our customers and partners.”

Dell’s Anwar Dahab

“Alexandre Brousse is a highly experienced, respected leader and will be an asset to my leadership team and our broader EMEA partner ecosystem,” he said.

He added that Dahab “brings a great channel perspective, relationships, and a deep understanding of the French market to his new role.”

The change in EMEA channel leadership isn’t the only change at Dell recently. The vendor last month said it was adopting a partner-first model. While the move was welcomed by Dell partners, it has been greeted with scepticism by rivals.