New VMware Americas Channel Chief: ‘I Set My Sights on This Role’

The VMware Americas Partner Organization has a new leader. The multicloud provider recently named Tara Fine as vice president of the division, succeeding Bill Swales, who moved to Lenovo.

VMware’s Tara Fine

Fine, who moves up from VMware Canada, now holds responsibility for the entire partner ecosystem within that group. Those partner types include system integrators, distributors, value-added resellers, alliances and OEMs.

Before taking on the new VMware Americas partner role, Fine served for six years as senior director for channels for VMware Canada. Prior to that, she spent more than 19 years at Dell Technologies, where she rounded out her career there as director of global commercial channels for North America.

As the new head of VMware Americas Partner Organization, Fine also brings to the position her continued efforts on VMware’s diversity council. We go into that a bit in this interview. We also ask her about the pending, $61 billion Broadcom acquisition and how she’s talking with partners about the impact of that deal. Here’s a preview: “I do believe that partners will be even more important as we move forward.”

See the slideshow above to read Channel Futures’ conversation with Fine. We have lightly edited the transcript for clarity.