Who Is Ruba Borno? Get to Know AWS’ New Global Channel Chief

AWS on Monday named Doug Yeum’s replacement. Learn more about Ruba Borno and her experience leading up to now.

Kelly Teal, Contributing Editor

November 22, 2021

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Ruba Borno will step in as vice president of worldwide channels and alliances at Amazon Web Services on Dec. 6. She replaces Doug Yeum, who’s leaving after just more than two years to move to a retail business within Amazon. Borno comes to AWS from Cisco, where she served as the CEO’s chief of staff and led managed services efforts.

Borno may well rank among the youngest channel chiefs in history. At only age 40, she boasts a remarkable resume. That’s not to mention a unique history that positions her well for top leadership. Learn more about Ruba Borno in the slideshow above that highlights her academic, corporate and personal experience.

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About the Author

Kelly Teal

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

See more from Kelly Teal
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