12 Digital Marketing Skills Over the Next 12 Months
Digital marketers face a dire talent shortage in a dozen critical areas, says TEKsystems.
![12 Digital Marketing Skills Over the Next 12 Months 12 Digital Marketing Skills Over the Next 12 Months](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/bltc7b4d9ce50548e2e/65246027202ede901d1f7580/tekpromo_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
Digital transformation at the tip of the spear – that is, digital marketing – takes a lot of specialized talent. And if you’re in the 95 percentile of TEKsystems’s recent survey, you’ve been negatively impacted due to a lack of available qualified talent. Click on the gallery above to see the 12 digital marketing skill sets that will be critical to your organization over the next 12 months.
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 59%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 51
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 50%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 46%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 46%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 44%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 43%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 43%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 40%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 39%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 38%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 38%
Source: TEKsystems
Percent of respondents who expect an increase in criticality at their organization over the next 12 months: 38%
Source: TEKsystems
How can you find these skills? TEKsystems says marketing leaders will rely on external vendors or partners, such as consulting firms, staffing providers, niche service providers, and digital agencies for one-third of their digital marketing skill needs.
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