Cybersecurity Offerings, New Brand Identity Promote 'Trust' for Telesystem

Telesystem, the managed technology solutions provider, is making the buying process easier for organizations by bundling its three most popular cybersecurity offerings and providing them at a discounted rate. These offerings help businesses looking for ways to fortify their connected workplace, the company said.

Additionally, organizations can easily bundle communication, managed cybersecurity offerings, SD-WAN, and other advanced networking services at a deep discount from standard retail pricing. This change aims to simplify the buying process, especially for businesses that are new to evaluating their cybersecurity strategy.

Beyond these changes, Telesystem has also overhauled its brand identity with a new logo and web and email domains around the tagline “IT’s About Trust.” It emphasizes the company offers and highlights the importance of trust in IT solutions. This is particularly the case for a small enterprise to midmarket organization and its technology supplier, the company said.

Telesystem’s Bruce Wirt

Telesystem chief revenue officer Bruce Wirt said the company wants its customers to feel Telesystem’s commitment to them in every conversation.

“Trust is not just a brand identity; it’s how we hold ourselves accountable to ourselves, each other and our customer base,” Wirt said. “We want to bring an experience to the technology marketplace that is unmatched by any of our competition. There are many organizations in the telecommunications and technology industry that bring innovative products and services to the marketplace; we are focused on taking those best-in-class services and layering on unparalleled service and support that allows our customers to focus on their business, not worrying about the technology that allows it to operate.”

New Logo

As part of the brand update, the Telesystem website will have a new URL. It is replacing the previous domain, Telesystem.us, with TrustTelesystem.com. Industry-specific pages will also have unique URLs based on the centerpiece of trust, the company said. Also, employees will get updated email addresses @TrustTelesystem.com; the previous domains and email addresses will redirect to the new format.

Moreover, Telesystem has unveiled a new logo. The design features the familiar Telesystem ‘T’ in the existing color scheme, but now spells out the word “trust.” This logo will be used in sales and marketing collateral, advertising and will be prominently featured in new bundled service offerings that highlight the organization’s cybersecurity solution.