Telarus Finishes Rebrand Post-CarrierSales Purchase

**Editor’s Note: Click here for images and a recap from last month’s Telarus Partner Xchange.**

Telarus says its new website completes its rebrand.

The Utah-based master agent, which acquired CarrierSales last year, just updated its website for the first time since before it acquired VXsuite in 2014. The new site has an advanced section for selecting vendors, more educational video content and an improved blog platform.

Amy Bailey, Telarus’ vice president of marketing, said that the master agent has made it easier for partners to choose from its 160-plus suppliers.

Telarus’ Amy Bailey

“We are excited to have a brand-new website that engages the public and highlights all of our many value-added services and patented technology,” Bailey said. “Now that Telarus, CarrierSales, and VXSuite are one company, we can offer agent partners a unique experience. From our patented software tools to our subject-matter expertise in cybersecurity, contact center and mobility, our new website communicates this value much more clearly, engagingly and elegantly.”

Telarus executives mentioned the rebrand at their recent Partner Xchange event, where they rolled out the upgraded UCaaS matrix. Partners can narrow down the list of vendors based a variety of categories, and they can do the same for SD-WAN, security, cloud and contact center. But Telarus has chosen to put much of that information on its public website.

“Most companies would hide that proprietary information, but we feel it’s our job to share this with our partners and the public at large,” said Paula McKinnon, vice president of supplier management. “If a partner needs more detailed information, we have additional selection tools that they can use for free, like GeoQuote, the Telarus app and our cloud product matrices, but the partner must sign up as a partner first.”

Telarus’ detailed categorization reflects how much its portfolio has grown in the last year. CEO Adam Edwards noted at Partner Xchange that it saw CarrierSales as a key target to grow its contact-center expertise. IoT and mobility are two other deep profiles CarrierSales brought to the table.

“I don’t think anyone questions if Telarus has an expertise when it comes to wireline services,” Edwards said last month. “But we made a big push into UC.”

Telarus also has been organically bolstering its cable partnerships and adding personnel with cable expertise. And it continues to push SD-WAN.

According to Bailey, Telarus grew 147 percent last year. The company is also planning to replicate its business in Oceania. Read more of Edwards remarks from his keynote speech last month.