Add a New Tool to Your Offerings as a Partner with Encryption

A mechanic who only has one size of wrench is not likely to get very much done, and he’s not going to get much business either. The more services he can perform–or, in other words, the more problems he can solve for his customers–the better off his business will be. Channel partners obviously know this, just as they are aware that we’re seeing rapid evolution in the technology businesses are adopting. And with every new piece of equipment or software, the need to protect the business and its intellectual property is increasing. It’s advantageous to offer customers as many benefits as possible to succeed in the market.

One of the areas businesses–and consequently partners–hesitate to take advantage of in terms of security, however, is encryption. And there’s certainly precedent for that, given how in the past encryption was synonymous with slower systems and complicated user interfaces. But the hallmark of so much technology today is that it works behind the scenes to provide functionality without draining resources. Partners shouldn’t view encryption as a mysterious, cumbersome tool that is of little use. They should view it as an essential part of any comprehensive security strategy. Here are three reasons channel partners should add encryption to their toolbox of offerings:

Moving forward, businesses will need to secure more information in more places, and encryption is a key technology making that possible. We suggest partners begin to familiarize themselves with the encryption technology and products, particularly as we move toward a future of seamless mobility and constant availability of information in the cloud. This evolution in the market presents an ideal opportunity for partners to grow their own business while helping their customers evolve their IT environments.

John Eldh is VP, channel sales, Americas, at Symantec Corp. Monthly guest blogs such as this one are part of Talkin’ Cloud’s annual platinum sponsorship.