The Gately Report: Arctic Wolf Sees Strong Partner Community Growth

Arctic Wolf is reporting rapid growth of its global partner community, spanning channel, alliances, and insurance brokers and carriers.

Key global milestones over the last 12 months include a 29% increase in global channel partners, 350% increase in insurance broker partners, more than 200 technology integrations supported through alliance and technology partners as of 2024, and more.

We caught up with Will Briggs, Arctic Wolf’s senior vice president of global channels, to find out what’s behind the momentum.

“Arctic Wolf has continued to grow exponentially in international markets,” he said. “If you take a look at EMEA, three years ago we had zero people in there, and now we have hundreds of people in EMEA. What we were doing in the United States two to three years ago is what Europe is doing now. It's fun to get out there and be with the teams.”

Arctic Wolf Heavily Recruiting Partners

In addition, Arctic Wolf is still heavily in recruitment and activation mode in EMEA, Australia, New Zealand, and Canada, Briggs said.

“Partners are starting to move from traditional infrastructure-data center into more security practices and a security business unit per se,” he said. “We have national partners in EMEA, and we've picked up some national and international awards. We were CDW Partner of the Year for Canada, which is awesome. It’s been great to see the growth over there.”

Arctic Wolf also recently announced new partner program enhancements, including a new rebate program and free managed security awareness for gold and silver partners.

Arctic Wolf's Will Briggs

“The rebate program has two offerings,” Briggs said. “One is for our gold solution providers, so you have to be a gold partner in our fiscal year 2025 and be designated a solution provider, which is a resale partner, to take part and take advantage of the rebate. And then our second rebate program is available to all MSPs globally. If you are a true MSP partner, designated MSP with Arctic Wolf, you will receive a rebate for our joint business together.”

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