The Gately Report: Coro Partners Gaining From Expansion, Brand Exposure

Plus, last week's global IT outage serves as a wake-up call for cyber resilience.

Edward Gately, Senior News Editor

July 22, 2024

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Coro partners benefit from brand expansion

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Coro partners are benefitting from the company’s EMEA expansion, and increasing its company and brand recognition.

That’s according to Tom Turner, Coro’s channel leader. In 2023, Coro expanded its customer base across every industry vertical, achieving three times year-over-year growth for a record fifth year in a row.

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Coro has signed some sizable distributors in the United Kingdom, Italy, Spain and Germany, and has salespeople there, Turner said.

“We have landed some good partners over in that area and it's growing pretty fast, we're seeing a lot of traction over there,” he said. “We were at [Infosecurity Europe] with one of the large booths, the same one we had at Channel Partners Conference and Expo that won Best Booth. So we're investing in getting our name and brand out there, and the more our name and brand gets out there, that benefits our partners and benefits our resellers, because people are hearing our name. They know who we are.”

Conquering Cybersecurity with Coro Partners

Coro is on a “mission to conquer this space” because there’s two major trends in cybersecurity, Turner said.

Coro's Tom Turner

“One is platform; everybody talks about platform,” he said. “Well, we're the only true platform because if you take a CrowdStrike and say, 'OK, they have a platform, but part of their platform is Proofpoint.' That's more a consolidation of products. Ours is a true platform where a tier 1 tech can manage that all in one, instead of going through different systems. So that's No. 1; there are not true platforms out there.

Related:The Gately Report: Deduce Attacking AI-Driven Identity Fraud

"The next thing in this space is consolidation," he continued. "It's so busy out there with all these companies. And when you can bring in one platform that handles most of that, that makes it so easy for a customer, especially in the SMB and middle market. They don't have the time or the money or support to manage several platforms, so therefore they're unprotected. One of the mottos at Coro has been to 'protect the unprotected.' And that's what we're doing out there. We're allowing our MSPs and resellers to add more into their line.”

Scroll through our slideshow above for more from Coro and more cybersecurity news.

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About the Author

Edward Gately

Senior News Editor, Channel Futures

As senior news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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