How to Differentiate Your Security Services From Your Rivals'
Ready to offer security services to your customers? It is essential for a managed service provider (MSP) to differentiate its security offerings from its rivals' to stand out in a crowded marketplace. Here are seven tips.
![How to Differentiate Your Security Services From Your Rivals' How to Differentiate Your Security Services From Your Rivals'](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt656eb4d037257d89/65246a2192871c6536ff7574/Security_0.jpg?width=700&auto=webp&quality=80&disable=upscale)
Ready to offer security services to your customers? It is essential for a managed service provider (MSP) to differentiate its security offerings from its rivals' to stand out in a crowded marketplace. Here are seven tips.
Malware, viruses and other cybersecurity threats may put an organization, its employees and its customers at risk. An MSP that provides personalized security services can help customers safeguard sensitive information.
Today's organizations require more than just anti-virus or anti-malware services, and an MSP that focuses on delivering a "comprehensive" set of security services can ensure its customers receive support for a variety of security issues consistently. "The level of sophistication the bad guys have these days is so high that it's not just about anti-virus anymore. A multi-layered approach combining pattern-based detection, real-time analysis, heuristics, reputation analysis and other features is critical for providing maximum protection to your customers (and reducing your clean-up costs)," remote monitoring and management software provider Kaseya wrote in a recent blog post.
Why should a customer choose your security services over free options that may be available elsewhere? As an MSP, you can deliver professionally managed services that provide benefits that free services cannot. Highlighting how your services offer a vast improvement over free services ensures customers can better understand why they should select your offerings to secure their sensitive data.
How well do your employees understand your security services? From your sales professionals to your technical support specialists, your entire team should be able to explain how your security services work as well as the benefits they offer to organizations.
Collect feedback from customers and explore ways to adjust your security service offerings accordingly. "Rather than making the (initial) offering perfect, best-in-class MSPs test a trial offering with customers, experiment, and refine by soliciting feedback and guidance from those using the service," David Sobel, director of partner community at managed services software company MAXfocus, told MSPmentor.
Do you offer cloud security services to your customers? If not, you could be missing out on a substantial growth opportunity. Cloud security services can reduce the risk of human error and improve compliance with regulatory requirements.
For MSPs, it is crucial to be continuously available to respond to customers' concerns and questions, particularly when it comes to security. An MSP that delivers 24/7/365 customer support can ensure its customers receive assistance any time they need it. This capability can serve as a key differentiator for an MSP in a highly competitive marketplace.
For MSPs, it is crucial to be continuously available to respond to customers' concerns and questions, particularly when it comes to security. An MSP that delivers 24/7/365 customer support can ensure its customers receive assistance any time they need it. This capability can serve as a key differentiator for an MSP in a highly competitive marketplace.
How do you differentiate your security services from your rivals' offerings? Share your thoughts about this story in the Comments section below, via Twitter @dkobialka or email me at [email protected].
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