SolarWinds: Security Chops Can Reduce Churn
IT service providers should consider security as a way to hang on to customers.
Are you an IT service provider? If so, do you consider yourself a bona fide expert in managed services? Chances are, the answer is no.
Still, while this means the barrier to market entry is low, research from SolarWinds shows customer churn is high.
Dave Sobel, senior director, MSP evangelism, with SolarWinds, touches on the highlights of that study – including best practices for avoiding churn by building your cybersecurity muscles – in this video from his “lightning talk” at the Channel Partners Conference & Expo.
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