Partner Program Updates: Aruba, Avant, IBM, RingCentral, More

Technology vendors such as Aruba, Aryaka and a host of cybersecurity providers announced channel partner program updates last month.

IT, collaboration and telecommunications suppliers stayed busy in the month of April with partner program changes of all sorts. Some, like IBM, offered a new structure for sales incentives. Others, like Deepwatch, rolled out new program tiers. Other vendors targeted specific partner types with resources — MSSPs, for example.

A staggering number of cybersecurity providers are making big investments in the channel. For example, Channel Futures wrote last month about the personnel investments Coro Cybersecurity made in the tech services distributor channel. Other security providers made announcements geared toward resellers, and eyed MSSPs.

Not all of the companies here fall into the supplier category. For example, Avant announced a big update to its Pathfinder tool, and Clarus Communications made a subscription plan generally available.

Admittedly, not all vendor stories made this month’s list of channel-impacting changes. But Channel Futures endeavored to summarize some of the most newsworthy in a slideshow.

Scroll through the carousel of 20 stories above featuring partner program updates.

There’s also the roundup of March channel changes.